This particular project revolved around a collaborative learning experience with MOXIE. For confidential reasons, we used a fictional bank, based on actual content, which we named NC Bank.
We were asked to create a campaign that elaborated on NC Bank's new tagline: Focused On You.
The deliverables for this project included a full campaign that could be successful across all platforms (TV, digital, direct mail, social media, etc.). The final goal was to receive 10,000 new account openings and to create awareness amongst secondary millennials.
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