This was a five week, individual, class project, in a Typography class. The objective was to create a persona for a beer. I chose to create a Premium Select, Mexican Lager Beer called Calavera, which is Spanish for skull. This beer is inspired by the Mexican Day of the Dead celebration. We had to create beer bottle labels, box design, stickers, a promo video, and a collectively present these materials to a client to buy “Calavera Beer”. The skulls were hand drawn, the bottles were hand painted, the box was hand made, and all production was self-produced.